How to Reduce Bounce Rate

How to Reduce Bounce Rate – 15+ Experts Share Their Amazing Tips

Are you struggling to reduce the bounce rate?

The alarming bounce rate indirectly informs that your visitors aren’t finding what they are looking for on your website.

In this post, you will walk through the powerful ideas of various industry experts on reducing your Website’s bounce rate. You can make use of these experts suggestions to reduce bounce rate without any hassle

Question: How to Reduce Bounce Rate?

01. Zac Johnson - Blogging.org

“Bounce rate” is how quickly it takes someone to leave your site. The higher your bounce rate, the less likely it is people enjoying the content on your site. With this in mind… what makes you angrier than anything else when visiting a site? More often than not, it’s site loading issues. No one wants to wait around for a site to load its content.

So, if you want to improve your bounce rate, you need to focus on your site loading performance. The good news is that there are plenty of tutorials and case studies out there on which methods work best. Be sure to run your site through one of these site speed audits, and then make the recommended changes to your site.

After that is done, be sure to rerun the test to see your new results.

Connections: Website

02. Marcus Miller - Bowler Hat

How to Reduce Bounce Rate

There are many answers here. Some generic. Some specific. Some that really relate to each individual situation. So it is hard to give general advice that covers all situations, but the below are right out of my playbook.

Improve the relevance of inbound traffic – you want a low bounce rate then make sure the people landing on your page are looking for what you offer

Better define what you see as a bounce – for me if a user comes to my site and reads a 10-minute article and leaves that is an engaged reader, so I would not want to class that as a bounce. If someone comes for 10 seconds, that is a bounce. So, I would configure analytics to ensure that you take active time on the page into consideration.

Conversion optimization – ensure you push your users to convert or engage with your site and ensure if this happens (even if on a single page), you don’t then count these as a bounce.

Horizontal linking – the best sites will have me opening several tabs from one article. You want to do this and signpost the way to other relevant content to keep your user engaged and drives down bounce rates.

Ultimately, the bounce rate alone tells us very little. What we are trying to do is understand what type of traffic helps us reach our goals, and this is just one metric we can measure to ensure we are delivering a strong user experience that helps us reach our goals.

Connections: : Website

03. Minuca Elena - Minuca Elena

To reduce bounce rate apply the following tips:

  • Update your old content
  • Publish new articles regularly
  • Write shorter paragraphs (2-3 lines) to improve readability
  • Proofread your content and make sure you don’t have typos or a poor grammar
  • Improve your page loading speed
  • Make sure your site is mobile-friendly
  • Have an eye-catching design
  • Remove broken links
  • Add relevant internal links
  • Make all your external links to open in a new window
  • Avoid pop-ups. They are annoying and distract the reader. Use only exit-intent pop-ups

Connections: Website

04. Hussain Omar - Cost Effective SEO

When it comes to your site’s Bounce Rate, there are a lot of things to do to make your numbers better.

It shouldn’t be a goal itself; it should lead you to better conversions too.

The first thing you should think of is your site speed; it makes your visitors judge your website even before it loads. How your pages are loading on smartphones and desktops as well. If a page took a very long time to load, you wouldn’t think of opening another page on the website. It is a very important part of the user experience.

Another part of the great user experience you should provide is the clear site structure. A great silo structure can help your visitors understand where they can go too on your website once they land. Of course, there should also be a good call-to-action placement to guarantee this.

You shouldn’t forget the most important part of the show, your script. Your content should be attractive; you should talk to your users, not to the web spiders, the in-depth long and informative posts, will encourage the visitors to look for more, and do more clicks to see related posts before they leave.

A variety of post types should be used too. List posts, detailed user guides, infographics, nice images, videos, all these will get your users attracted, and keep bore away from your website.

And will keep your Bounce Rate as low as possible.

Connections: Website

05. Himanshu Gupta - Blog Rags

Reducing the bounce rate can be tricky. But I think it boils down to one thing – intent. It all depends on how well you match the user’s intent through your content.  

Here are some of my personal tips that I follow to reduce bounce rate –  

1. If you’re writing something, maybe a post or a page, go in-depth as possible. This will ensure that the user doesn’t need to visit any other page to seek information.

2. Try to structure the content well. User should be easily able to navigate to a section of a page. 

3. Add relevant media content to your page. Videos, Audio, or GIF, works well.   Also, just ensure to use the link contentzeal.com. This is a new blog I’m working on, which would be live in the next two days.

Connections: Website

06. Philip Verghese Ariel - Pvariel

How to Reduce Bounce Rate.

The years ahead are for visual media! As such, especially images can play a vital role in this aspect. Yes, people like good looking eye-capturing images, and this really gets the attention of our readers, and this naturally reduces the bounce rate.  

Yet another option I found effective in this aspect is the videos.  In fact, videos can surely grab the visitor’s attention quickly, and surely, this, too, reduces the bounce rate tremendously

Connections: Website

07. Akshay Hallur - Go Blogging Tips

To reduce the bounce rate on your site and help people explore your site more, here are some most effective tips:

1. Make people spend more time on your site. All the tips for increasing dwell time also hold true for reducing the bounce rate. Because, the longer the dwell time, the more chances are there that they explore more on your site.

2. Implement effective and strategic internal linking on your site. The internal links should reflect the empathy you have for your readers, and then only people click.

3. Add related posts or trigger a related-post slide-in widget the moment people scroll past your content.

4. Focus on having really professional blog design, UI/UX, speed, with good typography and visuals. It encourages them to explore your site more. Add in more dopamine!

5. Publish tightly relevant blog posts in a logical series, so that it gives a reason for people to explore more in the series. 

6. Have a mobile-friendly blog design and especially take care of popups blocking the viewport aggressively (with that broken close button) 

7. Focus on readability, use informal language, and use short paragraphs (keeping mobile screens and skimmers in mind). If your article is it’s hard to skim and requires mental work, people don’t simply read it.

Identify the top 20% of your popular posts with a high bounce rate, then optimize them for a lower bounce rate to get a good overall result. Google Analytics is your bae.

Thanks,

Connections: Website

08. Atish Ranjan - Tech Tricks World

Bounce Rate is an important thing to look at to know how your website is performing. The lower is better. There are many things you can do to improve your site’s bounce rate. I am mentioning a few of them:

Optimize the loading speed of the website.

No one likes to browse through the slow loading websites. Thus, optimize the site’s speed so that visitors, when visiting the site, enjoy browsing through various articles.

Internal Linking

In every article or content page, make sure to add various relevant internal links that may tempt users to click to visit your different pages. That lowers the bounce rate significantly.

Use Sidebar to promote your other contents

Bounce rates go lower when visitors visit many pages of your site in each of their visits to your site. Thus, you have to promote your different pages/articles so that they can click to visit. Using sidebar in which promoting by using some attractive headings something like “Trending Articles,” “Highest rated Articles,” etc. is the best option to go for.

Have a clean design on your site

Design plays an important role as most of the people like to browse the websites that have a neat design with clear navigation, and content is readable as well. Not many ads, not many pop-ups should be there. Just don’t distract your visitors.

Give what your readers want, and you will see your site’s bounce rate goes better.

Connections: Website

09. Manoj - Blogging Triggers

This is my insights on reducing bounce rate,

Every website wants to keep their bounce rate at the minimum level. The rate between 25 and 50 is beneficial, and a positive sign for your business.

If there is a higher bounce rate (>50), then you should optimize the website seriously and make changes in the content building strategies.

These are the possible solutions to reduce your bounce rate,

Design
Choose a light-weight, responsive theme for your website. So it will load faster and encourage readers to stay on the page.

Hosting
This is one of the key reasons for slow speed issues and a high bounce rate. Find a fast and reliable web host who can serve pages at lightning speed irrespective of the audience’s locations and devices. If it takes a long time to load, they will leave your page and go to alternative sources.

Internal linking
Always link to your internal pages through anchor texts and links. So readers will visit those pages to collect additional information. It is a great strategy to boost your internal traffic and reduce the bounce rate.

Mobile-friendly
Is your theme optimized for mobiles? Most of our traffic comes from smartphones. Therefore we should properly optimize pages for those devices. Inspect your website with Google to ensure that it opens smoothly on mobiles. Otherwise, consider changing your theme that has responsive layouts.

Connections: Website

10. Sunny Kumar - The GuideX

Bounce Rate is an important factor, and that’s why everyone wants a low bounce rate on their websites.

It depends on various factors, but User Experience is the #1 reason behind the bounce rate. You can easily improve the user experience of your website by improving the website design(the neat and clean design is recommended ), and easy user navigation. More relevant internal linking can also help you lower the bounce rate.

Your overall objective should be making the user feel more comfortable accessing your website content and in the easiest way. 

Better Website Speed, easy to read fonts, using high-quality videos and images for better engagement, proper design, and better UI can help you lower your bounce rate drastically. Also, fulfilling the user intent with your website content is considered useful.

I’m using the same strategy on my website TheGuideX.com & I get around a 40% bounce rate.

Connections: Website

11. Santanu Debnath - Blogging Joy

The bounce rate directly relates to your website’s conversion. If your articles are ranking high, but users are not sticking to your pages then you will lose the ranking as well as the trust. So, here are a few points that will help to improve your website’s bounce rate.

Website Speed: This is a very basic and crucial criterion to increase the bounce rate. If your pages take time to load, visitors will click on the back button and look for another result. So, make sure to optimize your website for better speed.

User Experience: Improve the user experience of your website by following a good design. Also, make your content look clean with proper use of white space, readable font, etc.

Create Engaging Content: Add more elements like video, infographic, data-driven charts & graphs so that the user can spend a good amount of time to consume the information. This will really help to improve your blog’s bounce rate.

Focus On Your Blog Niche: Writing on a single niche can significantly reduce your blog’s bounce rate. When a user will come to your blog, he/she may find more relevant articles and then get engaged with your entire blog and spend a good amount of time.

Connections: Website

12. David Leonhardt - Seo-Writer

Bounces happen when the content of a web page does not meet the expectations of the visitors. There are two ways to fix that problem: change the content or change your visitors’ expectations. You should do both.

If the content is already what you feel you need to reach your sales, subscriptions, leads, or other goals, you should focus on changing your visitors’ expectations.

That isn’t as hard as it sounds. In fact, you control your visitors’ expectations. Their expectations are based on who they are, what they are looking for, and what stage they are in the buying process.

For instance, if you sell replacement parts, but people landing on your website want a repair, maintenance, or full products, those people will bounce. They aren’t looking for parts. It’s time to tweak your marketing to reach and pull in more people looking for replacement parts, and fewer people looking for repair, maintenance, or full products.

Getting the audience right will greatly improve your bounce rate, which will not only give you a bigger bang for your advertising buck but also give your website more authority in online searches.

Connections: Website

13. Brandon Johnston - Blogging Tips

Short listicles and top lists are one of the best ways to get users to engage right when they get to your site instantly. The secret here is to use a nice collection of images, titles, and buttons to get the user active right away.

Most sites using this method will have a quick title and description, then an image and an option to go “next.” Instead of having a super long article on your site, having a much smaller one and cut up into sections makes for quicker and more enjoyable user experience.

Try it out with one of your upcoming articles and then compare the bounce rate to your other long-form articles.

Connections: Website

14. Dev Sharma - Design Bombs

One of the most frustrating things website owners run into is a high bounce rate.

Sure, you might be driving plenty of site traffic your way. But are those site visitors engaging with your content or converting as subscribers or customers?

Or are they leaving immediately upon arrival? If your site’s bounce rate is simply too high for your liking, you need to take a proactive approach to lower this common conversion killer.

There are so many easy ways to combat a high bounce rate. For example, you can increase your site’s loading times, add video content to boost engagement, add social proof in the form of testimonials, or even just publish high-quality content that is relevant to your target audience.

But the thing is, you should be doing all of this regardless of whether you have a high bounce rate or not. After all, doing these things will push you ahead of the competition and keep people on your website once they arrive.

If you really want to take charge and reduce your site’s bounce rate, you should take advantage of those that are reading your site’s content and target them in the midst of their engagement.

Oftentimes people land on your website with good intentions. They read the blog post they were looking for, gather the information they need, and move on. Unfortunately, even if you gave them exactly what they needed, their abandonment of your site counts towards your overall bounce rate.

To target those actively engaged with your site’s content you should offer them a chance to subscribe, a special deal, or more related content to keep them moving along. Not only will this appeal to their desire to get more value than they originally expected, it will boost time on site, reduce your bounce rate, and increase conversions so you can make a long term reader or customer out of them – all from one simple visit.

Connections: Website

15. Ken Christensen - Christensen Recycling

If you want to reduce the bounce rate on your site, make sure you have something compelling to grab the attention of your audience. This can be a catchy title, an image that is relevant to your content, or some type of action that the user can take on your site.

All of these methods work extremely well, because more people will leave a site if they don’t find what they are looking for in just a few seconds. In our case, what has worked best is showing pictures of the different dumpster sizes at the top of the articles, as this is almost what all visitors to our site want to see.

Figure out who your audience is, then focus all of your efforts on winning them over within the first few seconds of them hitting your site

Connections: Website

16. David - Famoid

The content on your site is going to be one of the most important factors in how high or low your bounce rate is. With content as the main focus here, it’s important to grab the attention of your site visitor by using only the highest quality images and highly engaging video content on your site.

As they say, a picture is worth a thousand words… so be sure to pick a good one. You can find plenty of high-quality and royalty-free images online through Pixabay, or you can go with a premium plan to sites like DepositPhoto or BigStock,

where you will have a much better opportunity to find that perfect image to match your title and grab the attention of your audience.

Connections: Website

Conclusion

In this round-up article, you have got several ways to reduce bounce rate and hence, boost your conversion rates. Indeed, without producing high-quality content, even though you cut down your bounce rate, the risk of increasing it again is high. So, make sure to optimize your bounce rate and stay consistent in keeping it low always.

Once you satisfy your users offering what they look for, they are likely to tell others about you. That’s a free promotion. Explore the ideas from industry experts to reduce bounce rate and thus improve search traffic. Start examining your current site and find the opportunities to simplify the bounce rate optimization strategy. 

1 thought on “How to Reduce Bounce Rate – 15+ Experts Share Their Amazing Tips”

  1. Dear Admin,
    Good to be here again. 🙂
    Good to see my share too incorporated in this wonderful Roundup post.
    I as I mentioned in my previous comment, I am glad to note that this post has been mentioned in my updated blog post. Amazing Bloggers Who Featured Me in their Blog posts.
    Keep informed.
    Stay Home stay safe.
    All good wishes.
    ~ Philip

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top