Developing an appealing website does not ensure to drive massive traffic. If you need a website that receives more organic traffic, then it must be search engine friendly too. Search engine optimization is nothing but designing or optimizing your website to improve its search engine visibility. It’s nothing but SEO-friendly web design.
Indeed, you can optimize your existing site. Still, you will have to look at a few things in SEO aspects while web designing it. Hence, I am writing about the tips to design an SEO friendly website from scratch.
These days, almost all the WordPress themes are SEO-friendly web design with essential features and SEO capabilities. Let’s explore more ideas about designing a website that is SEO-friendly and hence capable of banging the top results in the SERP.
SEO-friendly Web Design – Secret Behind Business Growth
Here are some of the valuable tips and tricks to have SEO optimized while designing the website from scratch.
#1 Integrate Social Media
SEO and social media are like bread & butter. Both rely on others. Incorporating social media and your site SEO is an effective way to dominate the industry. This will not only improve your search engine ranking but also boost your social profiles.
You can also use plug-ins like social warfare, to embed the social icons into every page of your site. The floating social share icons are effective to improve the social shares of your posts. Make sure you don’t have a big list of social icons in the floating panel as it might confuse people to choose a one to share.
#2 Don’t Overload the pages
The loading speed of your site is one of the most crucial factors that search engines consider these to rank a web page. The logic behind is, faster the page loads, people are likely to click through it. And, find solutions to their problems from the specific page. If others are lined up offering amazing solutions to the user’s problems, then why should they wait for your pages until it loads?
So, find ways to design your site pages to load faster than your competitions. By which, you can also reduce the bounce rate. And that’s a positive signal to search engines that your page consists of some valuable solution that people are seeking.
Of course, adding visual elements like images, illustrations, videos, etc. can empower the content quality. Too much of anything is not good for anything. If your content solely relies on visuals, the content is thin, and then it’s a bad practice. Alternatively, if the visual elements are essential at places where you used, then search engines understand and index accordingly.
#3 Bring SEO in Images too
Most of the webmasters forget images. They only optimize the texts to be SEO-friendly. But, you will have to make your images and other visual medias SEO-friendly web design. So, compress the image as much as possible and add tags name, image credit, etc. to make your images supporting SEO.
Even, search engines take the alt attributes and image links into account while evaluating the SEO friendliness of your pages. So, make sure to have optimized images with proper alt text.
Even if you design a custom logo for your business, make it proper in image formats, size, etc.
#4 Make it simple and sleek
Bring your top pages closer to your home page to encourage more clicks. Reducing the link-depth placing the link of the page in the footer, sidebar, widgets, and header area can boost the page value.
Use custom widgets to highlight your important content or message to your visitors to attract and trigger them to take action instantly.
#5 Ignore or minimize the flash elements
Avoid unnecessarily using flash elements that slow down your page. It can also distract or sometimes annoy readers. Instead, you may use other 3rd party integrations that can boost your site engagement. It includes the live chat box, email opt-ins, polls, quizzes, etc.
Also, it’s not a surefire that most of your target audience will have Flash player installed. In such cases, they might feel annoyed with the flash elements that you embed.
#6 Let it be mobile-friendly
Mobile-friendly sites are nothing but SEO-friendly. Choosing a mobile responsive theme and designing a mobile-first indexing site is the crucial one. Any WordPress theme you choose, it will be SEO friendly, fast loading, responsive, and multi-purpose. So, your designing job is made easy with the well-matured WordPress themes and plug-ins.
Whenever, you are including any pop-ups, forms, banners to your site, make sure it appears perfect on mobile screens. Optimize it to fit any screen size before launching such additional features.
#7 Add-on functionalities
The user experience is the great thing that we might miss while concerning more about the technical aspects of designing a website. Basically, having more white spaces, minimal designs, broken layouts, slants, grids, etc. will impact the user experience. In addition to all these, you can add some additional functionality to improve user experience and engagement.
It is always good to have an interactive live chatbox option to your website. Through which, you can instantly interact with the website visitors to assist them with what they need. The users will start trusting that you are available all the way to assist them.
Then, make sure to display email opt-in form offering some freebies to your visitors to subscribe. Also, you may embed lucky wheels, puzzles, quizzes, and polls to engage your visitors and make them stay for a while.
Finally – Go for SEO-friendly Web Design
Hope these are all very simple and easy-to-do things build an SEO-friendly web design. All these stuff come handy when you choose WordPress. It’s just a matter of a few clicks and quick steps. So, understand the importance of SEO-friendly web design and try these tips to do so. You will reap the benefits for sure in terms of better SERP rankings.
To survive and succeed in the competitive digital world, you have to be unique and appropriate. Only then you can beat your competitions and wins over the online race.